How should we communicate Corporate Social Responsibility?
When we plan a journey we are well aware that we are going to have to plan the various stages carefully. The same thing holds for Corporate Social Responsibility. If we want to describe the path taken by a business over the year and do it properly, we must design a route that takes four basic steps into account.
Through an Analysis of internal/external benchmarks we can understand the positioning of a business in terms of sustainability.
By drawing up a good Strategy we can create the tools that are capable of describing the business.
By taking a multi-stakeholder approach to the Communication of social responsibility we can generate value not only for shareholders but also for anyone coming into contact with the company day by day.
And lastly, thanks to method using scientific measurement, we can successfully profile the impact of the brand’s Reputation in relation to the contents presented.