All we have left from a story we have heard is just a handful of images. From a handful of images all we have left is a story.
Which is why that if we want to tell the story of the growth of a corporation, its objectives, the launch of a new product or service, we select the most immersive tool: video. But before immerging ourselves we have to come to an agreement with our immersion companion. He is the real protagonist, but it’s our own eyes that tell us about his emotions.